CHARLOTTE
CHEN
I'm currently building products as a solo founder, leveraging AI across design, engineering, and launch. I'm open to collaborations!
Previously, I was a Senior Product Designer at Robinhood, where I worked on Crypto and International Growth. Before that, I co-founded JPG Store, raising a $6M seed round and growing it into the largest NFT marketplace on Cardano. Earlier, I worked on onboarding, gamification, and growth at Duolingo.
An interactive iOS experience that transforms Trader Joe’s monthly new arrivals into a playful physics simulation. Products drop into a pile one by one using their real packaging silhouettes, then tumble, collide, and re-stack as you tilt your phone.
Visit parkdaddy.app. A navigation app that makes street parking effortless by showing parking rates and time limits block by block as you drive.
Live in 5 cities across North America
An HSA expense tracker that automatically analyzes receipts against the latest IRS eligibility rules, categorizing every line item as eligible, needs review, or not covered. It helps users maximize the full tax advantages of their HSA by surfacing reimbursable expenses that are often overlooked.
Owned the design of Robinhood’s crypto deposit experience, reducing friction in how users fund and transfer crypto assets.
$X00M+ in net crypto deposits
Shipped an in-app livestream experience for Robinhood Crypto’s launch event, bringing product education and announcements directly to users across US and EU markets.
X00,000+ livestream views
Drove the end-to-end experience for Stock Tokens, from onboarding through first trade, balancing speed, clarity, and trust.
$XM+ AUM • X,000+ users onboarded • $X00,000+ traded in first 48 hours
Founded the largest NFT marketplace on Cardano, supporting scale after a $6M seed round. Managed the creative and marketing team of 5 as the design lead.
300K monthly visitors • ₳700M+ trading volume
Built a self-serve minting platform that let creators launch NFT collections without writing code, removing engineering bottlenecks from the process.
₳700K revenue • 200+ projects launched in 6 months • 80% reduction in developer support time
Designed a bulk purchasing flow that allowed collectors to acquire multiple NFTs in a single transaction, optimizing high-volume trading behavior.
Up to 200% increase in trading volume on peak days
Defined analytics experiences that surfaced pricing, rarity, and collection trends to help collectors make more informed purchasing decisions.
Used across the marketplace by active traders and collectors
Designed onboarding and language evaluation flows that place learners at the right starting level and set up daily learning habits from day one.
Designed a streak recovery experience that helped users regain momentum through learning actions instead of payments, supporting long-term retention. Used Midjourney to explore motion and animation concepts.
Focused on retention through habit recovery instead of paywalls
Built a social leaderboard experience that encouraged friendly competition and increased engagement through peer motivation.
Introduced competitive loops to strengthen daily engagement