CHARLOTTE

CHEN

Charlotte Chen Product Designer Sticker 2

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I'm currently a Senior Product Designer at Robinhood working on crypto and international growth. Formerly, I cofounded JPG Store ($6M seed) and scaled it to become the largest NFT marketplace on Cardano. Before that, I worked on onboarding, gamification, and growth at Duolingo.

Interactive Price Charts

Explored advanced charting experiences and built interactive prototypes using Claude Code to turn concepts into working prototypes for user research and early validation.

Crypto Deposit Promos

Owned the design of Robinhood’s crypto deposit experience, reducing friction in how users fund and transfer crypto assets.

$X00M+ in net crypto deposits

In-App Livestream Experience

Shipped an in-app livestream experience for Robinhood Crypto’s launch event, bringing product education and announcements directly to users across US and EU markets.

X00,000+ livestream views

Stock Tokens

Drove the end-to-end experience for Stock Tokens, from onboarding through first trade, balancing speed, clarity, and trust.

$XM+ AUM X,000+ users onboarded $X00,000+ traded in first 48 hours

NFT Marketplace

Founded the largest NFT marketplace on Cardano, supporting scale after a $6M seed round. Managed the creative and marketing team of 5 as the design lead.

300K monthly visitors ₳700M+ trading volume

No-Code NFT Minter

Built a self-serve minting platform that let creators launch NFT collections without writing code, removing engineering bottlenecks from the process.

₳700K revenue 200+ projects launched in 6 months 80% reduction in developer support time

Bulk Buy NFTs (Sweep the Floor)

Designed a bulk purchasing flow that allowed collectors to acquire multiple NFTs in a single transaction, optimizing high-volume trading behavior.

Up to 200% increase in trading volume on peak days

NFT Analytics Market Intelligence

NFT Analytics (Market Intelligence)

Defined analytics experiences that surfaced pricing, rarity, and collection trends to help collectors make more informed purchasing decisions.

Used across the marketplace by active traders and collectors

New User Onboarding & Placement Test

Designed onboarding and language evaluation flows that place learners at the right starting level and set up daily learning habits from day one.

Streak Recovery

Designed a streak recovery experience that helped users regain momentum through learning actions instead of payments, supporting long-term retention. Used Midjourney to explore motion and animation concepts.

Focused on retention through habit recovery instead of paywalls

Gamification Features Leaderboard Wall

Gamification Features (Leaderboard Wall)

Built a social leaderboard experience that encouraged friendly competition and increased engagement through peer motivation.

Introduced competitive loops to strengthen daily engagement