Creating opportunities for users to share their learning successes externally
Team
2 product designers, 1 product manager, 1 illustrator, 1 animator
Impact
Overall increase in share rates on various social media channels, increase in new users
Animated share cards
Would an animated share card increase the sharing rate compared to a static card? We're still testing this!
Lesson progress and words learned
Giving external audiences a glimpse into the words a user has learned
Working at a company like Duolingo where localization is very important, we need to ensure there are proper design guidelines during the dev handoff process
Celebrating successes
Giving users a chance to brag if they do well in their league